The International Cricket Council (ICC) has launched an updated visual identity for both the men’s and women’s Champions Trophy, bringing a bold, energetic look to the iconic tournament. With a distinct digital-first design, the new identity aims to capture the intense excitement of the Champions Trophy, where the world’s top teams compete in high-stakes matches that leave no room for error.
The men’s Champions Trophy returns for the first time since 2017, while the newly introduced women’s edition will debut in the T20 format, marking a significant expansion of the tournament’s reach. Both tournaments will now be held every two years, with the men’s competition featuring the top eight ODI teams and the women’s event showcasing the top six T20 teams in a fast-paced format.
A central feature of the refreshed branding is the tournament’s iconic white jackets, a tradition that now extends to the women’s competition as well. The updated visual identity, defined by a bold, unconventional typographic logo, reflects the vibrant spirit of the game. Inspired by the unique language of cricket—from the exclamations at a wicket’s fall to the iconic names on players’ kits—the design emphasizes an expressive, confident, and engaging visual style.
Anurag Dahiya, ICC Chief Commercial Officer, highlighted the appeal of the new branding, stating, “The return of the men’s ICC Champions Trophy alongside a brand-new women’s event has given us a fantastic opportunity to create a fresh, vibrant, and fun visual identity for these tournaments. The thrilling two-week competition is mirrored in the brand’s bold edge, and the distinctive white jackets continue to honor the Champions Trophy’s rich history and unique global appeal.”